David James’
LMS Buyer’s Guide

A free, 10-day email course on buying an LMS
that’s right for your specific L&D needs.
Free worksheet (and strong L&D opinions) included.

You’ll receive two initial emails — one with an intro & links to resources, 
and one with the first chapter. Unsubscribe any time.

What’s the right LMS for you?
(Hint: It’s not a ‘frankenLMS’)

Learn how to find the right LMS for your specific L&D needs and avoid those
stitched-together offerings that are, frankly, a little frightening

There’s a lot at stake when buying a new LMS — budget, effort, and reputation.

Get it wrong and you’re left with an expensive boondoggle that sucks the energy out of your L&D program.

Get it right and you get the keys to the digital L&D kingdom — the means to deliver learning, engage workers, and drive performance at a scale that simply wouldn’t be achievable otherwise.

So how do you get it right? How do you buy the best LMS for your needs... especially when vendors all sound the same?

The truth is there’s no such thing as a “best” LMS until you have clarity on exactly what you want your LMS to do — and understand what an LMS can do — for your organization.

That’s why I’ve put together this free 10-day email course and worksheet for L&D professionals based on a simple framework that covers the why, what, how, when, and who of an LMS purchase.

It will give you the tools you need to build clarity and consensus around your LMS requirements so you’ll have a better understanding of exactly what you need, and not what most vendors want to sell you.

By the end of the course you’ll know where an LMS can (and can’t) help and what you need to do to ensure you get the LMS you want.

— David James
     Looop by 360Learning Chief Learning Officer

LMS Buyer's Guide

What does the guide cover?

1. Why buy and new LMS?
And the #1 mistake when buying an LMS...

2. Fight the frankenLMS. Go best-in-breed

Wait... what's a frankenLMS?

3. L&D needs & LMS jobs (to be done)
Don't jump to feature checklists. Do this instead.

4. Jobs first, LMS features second
Why 'feature bingo' is a trap.

5. Tips on identifying your LMS jobs
3 ways to define your LMS jobs to be done.

6. Let's go LMS shopping
Talking to sales reps — what should you say?

7. How LMS tech can help L&D
Automation, delivery, and data.

8. Jobs an LMS can't do
Don't jump to feature checklists. Do this instead.

9.Who needs to sign off?
You need to drive consensus. Here's how.

10. When and how much for an LMS?
What does ROI really mean?

Introducing David James

Meet your guide

Hi, I’m David James.

Why listen to me on buying an LMS?
I've been on both sides of the fence.

I've been an L&D professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across EMEA.

These days I'm the Chief Learning Officer at Looop by 360Learning while also writing, speaking, and podcasting on modern, digital L&D.

I’ve put together this course so you can avoid the common mistakes I often see buyers make and instead get the LMS that’s right for your specific L&D needs.

Get the LMS Buyer's Guide

Accelerate your LMS research

Figure out your needs first

The framework we’ll use
Here’s the simple why, what, how, who, and when framework we’ll use to help you establish exactly what you need from your LMS.


Why are you shopping for an LMS? What's the outcome you're trying to achieve in L&D and how can the right LMS support you?

What are the jobs you can give your LMS? (We’ll discuss why jobs, and not features, are a far better basis for discussing your needs with vendors and stakeholders alike.)

With your outcomes & jobs well defined, we'll look at how LMSs can — and can't — help you make progress in L&D. (Hint: It doesn't involve gamification.)?

LMS purchases usually involve a variety of stakeholders. We'll discuss building consensus internally so you get the LMS you want.

(And how much.) We'll discuss the ‘calendar test’ and what you need to keep in mind with LMS implementations.

Get the LMS Buyer’s Guide

Our free, 10-day email course helps you zero in on what actually matters to your L&D program, and what kind of technology can (and can’t) help. Free worksheet and strong L&D opinions included.

You’ll receive two initial emails — one with an intro & links to resources, and one with the first chapter. Unsubscribe any time.

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